February 9th, 2013 – Lakeshore Paddleboard Company launches new e-commerce site to best serve our customers when they are in need of a great SUP deal. This site is powered by shopify http://lakeshore.myshopify.com/ which gives our clients an easy way to shop and navigate through our extensive line of products and accessories. We decided to let the consumer have a chance to pick and choose what type of board or SUP product they are looking for in an easy e-commerce site. We have (4) four main categories to help navigate the consumer to pick the right product for them. Featured products: Showcases left over products from our previous year. Boards: Feature our whole line-up and those limited edition boards that you cannot get at a local dealership. Equipment is very short and simple which showcase our paddles, traction pads, leashes, and fins. Clearance Items: Left over stock and demos from our previous year which is a great way to get a great board for a really good deal. Last is our LPC home page were you can go navigate through our award winning designed website that has all the bells and whistle needed for your next adventure with Lakeshore Paddleboard Company.